On the Archipeligo with Gudrun Sjõdén

www.129twigandvine.com—Gudrun Sjoden


Gudrun Sjõdén opened a shop in Soho the week after we were in New York. I was sorry to miss the grand opening. Her spring and summer collection is full of color and pattern—as I’ve come to expect—but she continues to create settings that are visually poetic and inviting.

In this collection we are welcomed to “the outer edge of the archipelago.” I can barely think of another word that I like more at this very moment. ‘Archipelago’ is the very definition of edges and nuance, isn’t it? And the photos of some obscure Swedish landscape further suggest water and thin curving spits of land reaching out, allowing a view in either direction to the other islands in the chain.

As I write I am humming The Albatross (lyrics here) by Rickie Lee Jones, a song I’ve known and loved for over 20 years, with its repeated use of the word archipelago and its maritime suggestions of a boat’s mast over the garden wall, a family living by the sea, sailor’s calls and echoes.

Another post about Gudrun Sjõdén.


Join the discussion and tell us your opinion.

March 19, 2013 at 8:31 pm

Mmmhmmm! *archipelago* Her most recent catalog is another breath of Spring air in my world.

March 20, 2013 at 3:13 am

I always check out Gudrun Sjoden’s home collection. Our living room rug Ewan’s bought in her sale a few years ago. Wish we had a store near us!

March 20, 2013 at 3:15 am
– In reply to: modflowers

Hmm, don’t know who Ewan is – my phone’s autocorrect’s friend obviously! It was meant to say “was”!

Sue Schlabach 129twigandvinereply
March 20, 2013 at 12:38 pm
– In reply to: modflowers

Autocorrect can be so funny. Ewan, behave yourself! Lucky you to have a Gudrun rug. The home collection just makes me swoon. I’m heading to Soho next time I’m in NY. I need to go for work in May.

March 20, 2013 at 2:56 pm

Lucky you!

Monica Ekervik Hedmanreply
March 21, 2013 at 5:29 am

Love your work and blog! I,m working with the catalouges and photos for Gudrun Sjoden. Right now waiting for next flight to Stockholm fr.o.m. Estonia, after à fantastic photoshoot on MuHu for the Winter 2013… 🙂

Sue Schlabach 129twigandvinereply
March 21, 2013 at 6:06 am
– In reply to: Monica Ekervik Hedman

Oh Monica you do beautiful work! Thank you for your kind compliments. Safe travels on your return home. Warmly, Sue

A Little Bit of Sweden in Soho | 129twigandvinereply
June 12, 2013 at 7:52 am

[…] myself to a magenta dotted towel that I’ve been eying up for a few months (I posted it here), and a striped citron green pair of leggings and a similarly-colored crinkly cotton […]

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